Seat Corporate Identity

Role: Design Team Leader
Location: Italy, multiregional project.
Client: Volkswagen Group Italia
Year: 1999-2002
Status: Built
Size: Various
Program:

Seat and Volkswagen Group Italia promoted the conversion and adaptation of all Italian Seat dealers (54 shops) and the 2 main flagship stores (1,500 m2) according to the new Corporate Identity established by Alfredo Arribas Arquitectos (Barcelona, Spain).
I took care of the coordination between the Spanish office where the original concept was created and all the Italian stakeholders.
Evaluation of the condition of the existing buildings and adaptation to the SEAT Corporate Identity Concept.
Feasibility studies, project proposals, 3D computer modeling, and visualization were also part of my assignment.